© 2019 by Jingwu (Kelsi) Yuan / Student Work

DISCLAIMER: This website is a student project created for academic purposes. The project is a derivative work of art and it does not reflect the views of Palm

CURRENT DEVELOPMENTS

VISUAL 

STRATEGY

GUIDE

This volume displays the history of our brand, as well as the core ideas which make us different from other companies. From those ideas, we developed a new vision for our brand’s future.

VISUAL 

DEVELOPMENT

GUIDE

VISUAL 

STANDARDS

GUIDE

This volume displays how we created the logo for our brand process of sketching and distillation as we tried to create an icon which personifies the core ideas and concepts of our company.

This volume displays the guidelines which are set in place for the identity that we created for ourselves. It shows various specifications for our visual system in order to maintain consistency and clarity.

VISUAL 

FUTURE

GUIDE

This volume displays the deliverables of future extension for our brand. It includes the brand universe chart to help viewer understand the detailed content.

‚Äč